MOQ from 50 pcs? Here is how minimums work, what drives them, and how to negotiate a pilot order.
Minimum order quantities exist because molds, setup and plating batches have fixed costs. A custom design with new tooling naturally carries a higher MOQ than a stock design.
Typical ranges: 50 pcs per style for simple sterling pieces, 30–100 pcs for brass fashion styles, and lower MOQs for private label programs using existing molds.
A pilot order is the smart compromise: small batch, real data, then scale what sells.
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